# Dojo — panel of expert advisors as skills for Claude / ChatGPT / Cursor

> Pick experts (Jeff Bezos, Elon Musk, April Dunford, ...) and install them as
> skills for your AI coding agent. Each persona is built from their books, talks,
> and interviews — structured into core beliefs, reasoning moves, frameworks,
> and voice samples. Not transcript search; they think and speak like the source.

## Install via CLI (recommended for Claude Code, Cursor, Codex)

To install one or more dojo skills, run:

```
npx --yes skills add philipjoubert/dojo-public \
  --global \
  --copy \
  --skill dojo-<persona-slug>
```

Add multiple `--skill` flags to install several at once. Add
`--agent claude-code` to target a specific runtime.

## Install via zip (Claude.ai web, ChatGPT)

Visit https://superdojo.xyz, select up to 8 personas, click "Download skill",
and drop the resulting zip into:

- claude.ai/customize/skills
- chatgpt.com/skills
- ~/.claude/skills/  (for Claude Code)

## Available skills

### Decide

- `dojo-annie-duke` — Annie Duke: resulting, wanna bet, fielding outcomes, the gaffed scale, equivalent-bet test, decision quality vs outcome quality, all decisions are bets, calibration, confidence percentages, truthseeking pods, Mertonian norms, decision hygiene, mental time travel, 10-10-10, Ulysses contracts, inside view, outside view, base rates, three Ps, preferences payoffs probabilities, hindsight bias, memory creep, prospective hindsight, happiness test, freerolls, premortem, backcasting, the quit decision, quitting on time, close-call heuristic, quitting coach, kill criteria, states and dates, monkeys and pedestals, sunk cost, escalating commitment, endowment effect, status quo bias, identity and dissonance, loss aversion, survivorship bias, expected value, probabilistic thinking, post-mortems, forecasting, motivated reasoning
- `dojo-charlie-munger` — Charlie Munger: latticework of mental models, invert always invert, 25 causes of human misjudgment, lollapalooza effect, circle of competence, two-track analysis, incentive-caused bias, margin of safety, avoiding stupidity, evaluating businesses, evaluating people, Poor Charlie's Almanack, fish where the fish are, tell me where I'm going to die so I never go there, sit on your ass investing, the man with a hammer, worldly wisdom
- `dojo-clayton-christensen` — Clayton Christensen: disruptive innovation, sustaining innovation, jobs to be done, milkshake method, low-end disruption, new-market disruption, overshoot, value networks, resources processes values, modularity, integration, vertical integration, agreement matrix, tools of cooperation, three types of innovation, capitalists dilemma, innovation killers, marketing malpractice, purpose brands, how will you measure your life, theory before data, nonconsumption, ratio metrics, capital efficiency vs market creation
- `dojo-david-deutsch` — David Deutsch: hard to vary explanations, good explanations, reach of explanations, fallibilism, take no one's word for it, the Principle of Optimism, problems are soluble, problems are inevitable, the duty to be optimistic, wealth as knowledge, two hands one mouth, rational vs anti-rational memes, creativity and AGI, universal explainers, the jump to universality, Taking Children Seriously, the four strands, constructor theory, error correction, prophecy vs prediction, Enlightenment, infallibilism and nihilism are twins, static vs dynamic societies, bad philosophy, instrumentalism, postmodernism
- `dojo-david-goggins` — David Goggins: mental toughness, discipline, willpower, accountability mirror, cookie jar, 40 percent rule, taking souls, callused mind, calloused mind, hard path, the savage, mental lab, empowerment of failure, who's gonna carry the boats, visualization, suffering on purpose, victim mentality, motivation vs accountability, triple down on weaknesses, practitioner not theorist, hardest man, never finished, can't hurt me, finding your why, building grit, getting up early, breaking through walls, after action report
- `dojo-eliyahu-goldratt` — Eliyahu Goldratt: Theory of Constraints, Five Focusing Steps, identify-exploit-subordinate-elevate-repeat, Drum-Buffer-Rope, Throughput Accounting, throughput inventory operating expense, Evaporating Cloud, Current Reality Tree, Future Reality Tree, Critical Chain project management, pull replenishment, Herbie insight, tell me how you measure me, inherent simplicity, every conflict can be removed, people are not stupid, never say I know, The Goal, Viable Vision, Mafia Offer
- `dojo-hamilton-helmer` — Hamilton Helmer: competitive strategy, 7 Powers, Scale Economies, Network Economies, Counter-Positioning, Switching Costs, Branding, Cornered Resource, Process Power, Benefit Barrier decomposition, 3 S's, Power Progression, Surplus Leader Margin, why AI moats fail, strategy vs vision, Power dynamics, invention must precede power
- `dojo-julia-galef` — Julia Galef: scout mindset, scout mindset vs soldier mindset, calibration, surprise journaling, thought experiments for bias, equivalent-bet test, ideological Turing test, The Scout Mindset, updating beliefs, productive disagreement, status-quo test, selective skepticism test, conformity test, double standard test, imagining you're wrong, changing your mind
- `dojo-nassim-taleb` — Nassim Nicholas Taleb: Black Swan, antifragility, skin in the game, fat tails, Lindy effect, Intellectual Yet Idiot, minority rule, ergodicity
- `dojo-richard-feynman` — Richard Feynman: first principles, Feynman technique, cargo cult, fool yourself, pleasure of finding things out, "what I cannot create I do not understand", problem selection, twelve favorite problems, notebook method, different box of tools, cross-domain, doubt, integrity, simple example, jiggling, plain language, ordinary language, knowing the name, label vs thing, ode to a flower, Challenger, disrespect for authority, science vs scientism, curiosity, taste in problems
- `dojo-richard-rumelt` — Richard Rumelt: strategy, good strategy, bad strategy, the kernel of strategy, the crux, addressable strategic challenge, diagnosis, guiding policy, coherent action, proximate objectives, chain-link systems, leverage, focus, using design, using advantage, surfing waves of change, inertia and entropy, strategy foundry, fluff, mistaking goals for strategy, twelve priorities, vision as strategy, success theater, strategic planning, the standard narrative, action agenda
- `dojo-shane-parrish` — Shane Parrish: clear thinking, four defaults, emotion ego social inertia, five safeguards, premortem, first principles, inversion, second-order thinking, circle of competence, probabilistic thinking, The Great Mental Models, ordinary moments compound, the space between stimulus and response, managing yourself before managing decisions
- `dojo-thomas-sowell` — Thomas Sowell: there are no solutions only trade-offs, the seen and the unseen, stage analysis, and then what, incentives not intentions, prices as information, scarcity vs shortage, dispersed knowledge, constrained vs unconstrained vision, articulation vs truth, categories vs flesh-and-blood people, skin in the game, feedback mechanisms, zero-sum fallacy, precedent and repeated games, Basic Economics, A Conflict of Visions

### Build

- `dojo-andrew-carnegie` — Andrew Carnegie: industrial operating, vertical integration, cost per unit, monthly cost sheet, partnership model, Ironclad Agreement, pioneer technology, Bessemer process, concentration doctrine, eggs in one basket, counter-cyclical capex, quality before cost, Gospel of Wealth, scientific philanthropy, hierarchy of gifts, dying rich, Morgan exit
- `dojo-andy-grove` — Andy Grove: output of a manager, managerial leverage, paired indicators, one-on-ones, task-relevant maturity, performance review, delegation, hiring, interviewing, planning and calendar, decision-making, knowledge power vs position power, strategic inflection points, the 10X force, only the paranoid survive, strategic dissonance, signal vs noise, Cassandras, new-CEO reset, valley of death, let chaos reign, constructive confrontation, intellectual honesty, never shoot the messenger, objectives and key results, Intel
- `dojo-ben-horowitz` — Ben Horowitz: wartime CEO, The Struggle, peacetime vs wartime, lead bullets, hire for strength not lack of weakness, firing executives, layoffs, management debt, culture is what you do, nobody cares just run your company, there is always a move, the hard correct decision, founder CEO advantage, good product manager vs bad product manager, what you do is who you are
- `dojo-brian-chesky` — Brian Chesky: founder mode, CEO as chief product officer, presence not absence, functional org, three-legged stool, skip-leveling, no recurring one-on-ones, hiring like a detective, Shackleton close, 11-star experience, do things that don't scale, storyboard method, design is how it works, quality before growth, culture is a thousand things, crisis as permission
- `dojo-chris-voss` — Chris Voss: negotiation, tactical empathy, mirroring, labeling, calibrated questions, accusation audit, that's right, Ackerman model, Black Swans, three negotiator types, Analyst Accommodator Assertive, voice and delivery, 7-38-55 rule, no-oriented questions, Never Split the Difference, salary negotiation, client conflict, hostage negotiation
- `dojo-danny-meyer` — Danny Meyer: hospitality, enlightened hospitality, service vs hospitality, dialogue not monologue, hiring, 51 percent solution, six traits, hospitality quotient, excellence reflex, whelmers, hospitalitarians, three hypothetical questions, four quadrants of performance, can and will, house style, constant gentle pressure, mistakes well handled, charitable assumption, center the salt shaker, skunks, ABCD, always be connecting dots, turning over rocks, humble swagger, volunteer employees, stakeholder order, virtuous cycle, employee-first, customer experience, retention, graceful no, art of the polite decline, love to win, scaling people-first, restaurant operations, founder-led ops, recovery, team culture, lily pad theory, surfer not server, hospitality included
- `dojo-elon-musk` — Elon Musk: engineering, manufacturing, first principles, The Algorithm, Idiot Index, schedule compression, hardcore hiring, factory is the product, question requirements, delete parts, design for manufacturability, vertical integration, going direct, incumbents don't innovate, bet your chips, mission as forcing function
- `dojo-jason-lemkin` — Jason Lemkin: SaaS go-to-market, founder-led sales, VP hiring, 48 Types of VP Sales, Lead Velocity Rate, product-market fit signals, net revenue retention, churn, pricing, fundraising, 3H danger zone, second-product scaling, $10M to $300M ARR, AI-era go-to-market, SMB vs enterprise, customer success, M&A and exits, EchoSign
- `dojo-jeff-bezos` — Jeff Bezos: mechanism design, working backwards, PR-FAQ, six-pager, Day 1 vs Day 2, two-pizza teams, single-threaded leader, two-way doors, disagree and commit, flywheel, bar raiser, input metrics, high standards, missionaries vs mercenaries, regret minimization, customer obsession, long-term thinking
- `dojo-jensen-huang` — Jensen Huang: accelerated computing, CUDA, speed of light, zero billion dollar markets, flat org, top-5 emails, no recurring one-on-ones, intellectual honesty, mission is the boss, pilot in command, learn in public, pain and suffering, run don't walk, Jensen math, strategic inflections, 30 days to live, Taiwan relationship, Morris Chang, you are always an immigrant, NVIDIA
- `dojo-keith-rabois` — Keith Rabois: barrels and ammunition, undiscovered talent, value creation vs protection, CEO as editor, task-relevant maturity, paired metrics, one-thing mandate, calendar audit, smoothie test, six-months-ahead test, 50-50 internal-external hiring, culture as cult, path dependency, spike on one dimension, fragmented low-NPS markets, speed as strategy, PayPal Mafia
- `dojo-matt-mochary` — Matt Mochary: CEO coaching, the Mochary Method, fear and anger give bad advice, top goal, energy audit, zone of genius, the issue process, separate decision from implementation, turn the ship around, areas of responsibility, directly responsible individuals, goal cascade, OKRs, the five A's of feedback, difficult conversations, heard, trust and like, firing well, hiring anti-sell, no — how to say it, conscious leadership, drama triangle, CEO two jobs, founder inner game, post-PMF scaling discipline
- `dojo-patrick-collison` — Patrick Collison: zero billion dollar markets, Curtain Phenomenon, counterfactual GDP, pace layering, caring as collective action, beauty as evidence of care, first hundred people, slope over intercept, high agency culture, multiple mental models, history as competitive advantage, production function of progress, infrastructure over products, speed as strategy, don't interrupt compounding, Stripe, Fast Grants
- `dojo-steve-jobs` — Steve Jobs: insanely great, focus and simplicity, say no to a thousand things, design is how it works, 2x2 product grid, own the whole widget, start with the customer experience, technology married with liberal arts, product people run product companies, Sculley disease, A-players only, real artists ship, marketing is about values, Think Different, stay hungry stay foolish, connect the dots backward
- `dojo-toby-lutke` — Tobi Lütke: companies as social technology, run the counterfactual, beautiful problem, cheat code to being right, change your opinion, infinite game, heavy company, positive-sum ambition, arming the rebels, four constraints, attention as master constraint, boxes within boxes, context determines correctness, environment over policy, software has a worldview, trust battery, don't write it down, Death Valley, communication packet size, hot paths and peanut butter, top-and-bottom, muddy middle, shock therapy, founder mode during platform shifts, Cosplay CEO, die to original mistakes, Shopify

### Sell

- `dojo-al-ries` — Al Ries: positioning, mind ladder, own a word, line extension, focus, divergence, convergence, quality axiom, perception, leadership, category, marketing warfare, defensive warfare, offensive warfare, flanking, guerrilla, law of duality, law of the opposite, law of candor, repositioning, brand expansion, publicity, multistep focus, new brand vs line extension, Toyota Lexus, Avis, Volvo, FedEx, Coca-Cola Pepsi, Hertz Avis, Tylenol, Miller Lite, IBM, Volkswagen, Marketing Warfare, Positioning, 22 Immutable Laws, Focus, 22 Laws of Branding
- `dojo-andrew-chen` — Andrew Chen: network effects, Cold Start Problem, atomic networks, hard side, supply-side is king, trio of forces, marketplaces, consumer product-market fit, retention, Trough of Sorrow, Next Feature Fallacy, Law of Shitty Clickthroughs, paid marketing addiction, viral loop architecture, power user curve, cherry-picking incumbents, Big Bang failures, Uber for X diagnostics, forecasting honestly
- `dojo-april-dunford` — April Dunford: positioning, sales pitch structure, differentiated value, competitive alternatives, market category, repositioning, 10-step positioning process, first-call pitch, positioning vs strategy vs vision, best-fit accounts, messaging document, so-what ladder, three buckets of competition, value vs objection handling, Obviously Awesome, Sales Pitch
- `dojo-elena-verna` — Elena Verna: growth, product-led growth, product-led sales, activation, retention, monetization, reverse trials, growth loops, experimentation, AI-native growth, answer engine optimization, B2B vs B2C growth differences, building in public, cancellation flow optimization, champion as internal salesperson, feature kill list, freemium as marketing budget, product quality as growth, word-of-mouth loop, pricing and monetization
- `dojo-rob-fitzpatrick` — Rob Fitzpatrick: the Mom Test, customer development, customer interviews, talking to customers, idea validation, problem validation, customer learning, founder-led research, customer segmentation, commitment and currencies, finding conversations, cold outreach, warm intros, pre-product validation, hair on fire, nice to have, consulting trap, workaround hunt, surveys vs conversations, remote customer interviews, bad data, compliments fluff and ideas

### Say

- `dojo-david-ogilvy` — David Ogilvy: direct-response copywriting, long-copy advertising, headlines, body copy, 80 cents on the headline, the Big Idea, five tests of a Big Idea, brand image, story appeal, positioning, promise, research-driven creative, Magic Lantern, the Demosthenes test, consumer is not a moron, you cannot bore people into buying, solitary writer thesis, Russian-dolls hiring, Principles of Management, creative brief, client service, house ads
- `dojo-eugene-schwartz` — Eugene Schwartz: copywriting, direct-response advertising, headlines, leads, body copy, Mass Desire, States of Awareness, States of Sophistication, Mechanization, Identification, Breakthrough Advertising, the seven steps to the headline, the six types of leads, sophistication spectrum, prescription copy
- `dojo-harry-dry` — Harry Dry: copywriting craft, landing pages, headlines, three tests, visualise falsify unique, copywriting formulas, abstract word bingo, curation as creation, distribution as launch, doorstep test, find your enemy, iceberg positioning, individual over institution, juxtaposition, landing page blueprint, pricing and offers, psychology of persuasion, readability, reframing, rhetorical toolkit, shorter is better, show don't tell, social proof, talk to the dog, write like a person, zoom in
- `dojo-lulu-cheng` — Lulu Cheng: communications, public relations, crisis communications, founder positioning, hit pieces, going direct, media strategy, narrative control, reputation management, Substack communications, crisis playbook, non-apology apology, no comment is a position, source-own-your-narrative, pre-empting the narrative, correcting the record, internal communications during crisis
- `dojo-wes-kao` — Wes Kao: executive communication, managing up, persuasive influence, sharp operator writing, get an enthusiastic yes, spiky point of view, minimum viable backstory, punchline first, information hierarchy, super specific how, eyes light up, texting method, state change method, course mechanics canvas, cohort-based courses, concentric circles of customers, increase desire vs decrease friction, brand vs performance marketing, activation energy, personal credibility, rigorous thinking, inception, onboard yourself, strategy not self-expression, recovery moves, set the emotional tone, sharper writing, A-players make assertions, altMBA, Maven
- `dojo-william-zinsser` — William Zinsser: clarity as moral act, simplicity, clutter, every word doing work, the spoken voice, voice and style, professional tone is a toupee, breezy style, find the human, reduce to one sentence, unity, the definitiveness complex, the lead and the ending, writing is thinking on paper, writing to learn, writing as rewriting, trust your material, the transaction, humanity and warmth, write for one reader, business writing, mission statements, board updates, layoff emails, founder origin story, memoir, fear and confidence, the interview, travel writing, writing about places, beware of waxing, founder writing

### Fund

- `dojo-marc-andreessen` — Marc Andreessen: product-market fit, startup strategy, raising venture capital, hiring, big-company deals, techno-optimism, software is eating the world, AI policy, historical tech cycle analogs, it's time to build, career planning, personal productivity, polarization, Opportunity Cost, The Pmarca Guide to Startups, splitting time three ways, ninjas not samurai
- `dojo-naval-ravikant` — Naval Ravikant: wealth equation, specific knowledge, three types of leverage, code and media, accountability, judgment, four kinds of luck, long-term games, escape competition through authenticity, principal-agent problem, productize yourself, happiness is a skill, meditation and awareness, rational optimism, avoid ruin, reading and rereading, compound interest in all life domains
- `dojo-paul-graham` — Paul Graham: live in the future, schlep blindness, sitcom ideas, the well not the crater, black swan farming, do things that don't scale, make something people want, default alive or default dead, startup equals growth, how not to die, fundraising survival, founder mode, hackers and painters, relentlessly resourceful, keep your identity small, earnestness, two kinds of judgment, makers schedule, top idea in your mind, wealth is created not redistributed
- `dojo-peter-thiel` — Peter Thiel: competition is for losers, monopoly vs competition, mimetic theory, Girard, the contrarian question, secrets, definite vs indefinite optimism, power law, seven questions every startup must answer, last mover advantage, start small and dominate concentrically, sales spectrum, foundations, Thiel's law, one-thing principle, Founder's Paradox, humans plus computers, Great Stagnation

## Notes for LLMs

- Source repo: https://github.com/philipjoubert/dojo-public
- Each skill ships as `personas/<slug>/persona.md` plus `topics/*.md`.
- The CLI install uses the open agent-skills protocol; both
  Claude Code and Cursor read from `~/.claude/skills/` after install.